04 Logo

Introduction

Our logo is the most recognisable expression of Mati Workers Saccos. Use only the master artwork supplied here.

Logo

The mark's rising, arch-like forms suggest shelter, growth and workers building together, with a single green block representing the seed of every member's savings.

Logo System

Mati Workers Saccos’s logo system features horizontal and vertical orientations alongside our standalone brandmark. Each version is tailored for specific uses, ensuring brand consistency across platforms.

Download format

Horizontal Logo

Stacked lockup, named Horizontal Version in the supplied master artwork.

SVG

Vertical Logo

Wide lockup, named Vertical Version in the supplied master artwork.

SVG

Brandmark

Standalone symbol for app icons, favicons, stamps, and social avatars.

SVG

Logo Construction

Every element is aligned to a precise geometric grid. The proportions and spacing between the brandmark and wordmark are fixed and must never be redrawn.

1x grid

Clearspace

Always surround the logo with a protected zone equal to X — the height of the green square in the brandmark. No text, imagery or edges may enter this area.

Min Digital: 28px · Min Print: 10mm

XXXX

Min Digital

28px

Min Print

10mm

Logo Usage

Place the full-color logo on light brand backgrounds and the reversed white logo on dark ones. Never modify the artwork.

Approved backgrounds

✓ Orange

✓ Green

✓ Black

✓ Gold

✓ Navy

✓ White

Do not

✕ Do not stretch

✕ Do not alter lockup proportions

✕ Do not rotate

✕ Do not recolor unapproved

✕ Do not use low-contrast backgrounds

✕ Do not add drop shadows