Mati Workers Saccos brandmark logo

05 Typography

Introduction

Typography gives Mati Workers Saccos a calm, precise and confident voice on the page. One family, used with discipline, does most of the work.

Download Assets

Primary Typography

Our primary typeface, Helvetica Neue, is chosen for its timeless Swiss precision, clean neo-grotesque proportions, and exceptional readability across all Mati Workers Saccos digital and print communications. It is used predominantly in all major headings, financial statements, and body text.

Helvetica Neue

Helvetica Neue – Light

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Helvetica Neue – Regular

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Helvetica Neue – Semibold / Medium

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Helvetica Neue – Bold

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Secondary Typography

Arial / Inter serves as our system replacement typeface when Helvetica Neue is unavailable on external devices, ensuring visual coherence across shared spreadsheets and standard office documents.

Arial / Inter

Arial – Light

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Arial – Regular

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Arial – Semibold / Medium

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Arial – Bold

ABCDEFGHIJKLMNO-PQRSTUVWXYZ

abcdefghijklmno-pqrstuvwxyz

0123456789

!@#$%^&*

Typography Hierarchy

A clear scale of sizes and weights guides the reader from headline to detail. Use these settings as standard.

Header 1

Clarity Through Clean Design

  • Helvetica Neue – Light
  • Font Size: 140pt/140pt
  • Leading: 140pt
  • Tracking: 0
  • Kerning: 0

Header 2

Sustainable and Member-Centric

  • Helvetica Neue – Light
  • Font Size: 55pt
  • Leading: 60pt
  • Tracking: 0
  • Kerning: 0

Header 3

Cooperative Financial Excellence

  • Helvetica Neue – Medium
  • Font Size: 28pt
  • Leading: 34pt
  • Tracking: 0
  • Kerning: 0

Body Copy

Members save together, borrow fairly and share in the cooperative's success. Every statement we publish should be easy to read, honest and precise.

  • Helvetica Neue – Regular
  • Font Size: 16pt
  • Leading: 24pt
  • Tracking: 0
  • Kerning: 0

Call to Action

DOWNLOAD ASSETS

  • Helvetica Neue – Medium
  • Font Size: 12pt
  • Leading: 16pt
  • Tracking: +8%

Type Usage

Simple layout habits keep our communications consistent and easy to read.

Left-aligned setting

Save together.
Grow together.

Always set text flush left, ragged right. Avoid centered or justified paragraphs.

Line spacing & measure

Keep lines between 45 and 75 characters with leading at roughly 150% of the font size for comfortable reading.

Hierarchy contrast

12.4%

Annual dividend

Pair large Light figures with small Medium labels.

Tabular figures for financial reporting

SavingsTZS 1,250,000.00
SharesTZS 300,000.00
Loan balanceTZS -845,500.00
Net positionTZS 704,500.00
← Previous04 Logo
Next →06 Color